Growing client trust requires new skill sets
New B2B buying behaviour
Digital transformation and AI have shifted B2B buying behaviour toward greater independence, personalization, and efficiency. Companies that adapt by enhancing their digital presence, leveraging AI for personalization, and integrating seamless, omnichannel experiences will be better positioned to meet modern buyer expectations and accelerate their sales cycles.
Old sales process redefined
Concepts, such as face to face selling being critical, have been replaced by sales teams engaging in social media posts to their clients, while marketing have been driving direct sales through e commerce. Both sides have been able to build trust with their clients in a way that was unthinkable.
Merged sales and marketing skills
The skillsets you need to generate B2B revenue today have changed and there is a now need to redefine the basics of sales and marketing skills into one area of expertise. This will be the focus of the online HMA B2B Marketing Programme.
HMA Business Training Courses
Marketing Automation
Content Creation & Optimisation|Sales collateral |E mail|Social media|CRM
Sales Planning & Training
Sales Management|Plan Creation|Customised Training|S&M Alignment