Light bulb illustration in Hong Kong harbour
Light bulb illustration in Hong Kong harbour

Sales & Marketing have merged

The skillsets you need have changed

Introducing
HMA Business Training Courses

Practical online training that will equip you for success today

Light bulb illustration in Hong Kong harbour
Light bulb illustration in Hong Kong harbour

Sales & Marketing have merged

The skillsets you need have changed

Introducing HMA Business Training Courses

Online training courses that will equip you for success today

Growing client trust requires new skill sets

New B2B buying behaviour

Digital transformation and AI have shifted B2B buying behaviour toward greater independence, personalization, and efficiency. Companies that adapt by enhancing their digital presence, leveraging AI for personalization, and integrating seamless, omnichannel experiences will be better positioned to meet modern buyer expectations and accelerate their sales cycles.

Old sales process redefined

Concepts, such as face to face selling being critical, have been replaced by sales teams engaging in social media posts to their clients, while marketing have been driving direct sales through e commerce. Both sides have been able to build trust with their clients in a way that was unthinkable.

Merged sales and marketing skills

The skillsets you need to generate B2B revenue today have changed and there is a now need to redefine the basics of sales and marketing skills into one area of expertise. This will be the focus of the online HMA B2B Marketing Programme.

HMA Business Training Courses

1. Master B2B Newsletters: Create Engaging Content that Converts

B2B newsletters are a powerful digital marketing tool that can help build trust in your brand, bolster your reputation, and they give an excellent return on investment for most businesses.

In just over 1 hour (5 modules), this course will provide you with a practical guide to everything you need to know create, launch and develop effective newsletters. Once you have completed the course you will be able to start building your own B2B newsletters.

1. Master B2B Newsletters: Create Engaging Content that Converts

B2B newsletters are a powerful digital marketing tool that can help build trust in your brand and they give an excellent return on investment for most businesses.

In just over 1 hour (5 modules), this course will provide you with a practical guide to everything you need to know create, launch and develop effective newsletters.

2. Subscription Models & AI - A Complete Guide to Boosting Revenues Everything you need to know about building and launching a subscription business model.

Our 1 hour training course will explain how the subscription business model may benefit your business, what you need to set up to launch the service, how to grow it, what are the issues and how to solve them, and how you can use AI to enhance it and predict the future.

If you are a revenue generating executive - all sales and marketing executives, CMO, COO, CRO or CEO, a business owner or board member this course is for you.

2. Subscription Models & AI - A Complete Guide to Boosting Revenues

Everything you need to know about building and launching a subscription business model. Our 1 hour training course will explain how the subscription business model may benefit your business and what you need to set up to launch the service, how to grow it and how you can use AI to enhance it.

  1. Mastering B2B SEO and Content Marketing:

A Practical Guide to Driving Leads and Revenue. 

Struggling to generate high-quality B2B leads through SEO and content? 

This comprehensive course gives you the exact strategies to attract, engage, and convert your ideal B2B audience—driving measurable revenue growth. 

Designed for marketers, founders, and agencies, this course cuts through the fluff — delivering practical, step-by-step techniques you can implement immediately.  Stop guessing what works. Enroll now and start turning SEO and content into your most powerful lead generation engine. 

3. Mastering B2B SEO and Content Marketing: A Practical Guide to Driving Leads and Revenue.  Struggling to generate high-quality B2B leads through SEO and content?  This comprehensive course gives you the exact strategies to attract, engage, and convert your ideal B2B audience—driving measurable revenue growth.   

What else can HM Associates deliver for you?

Marketing & Strategy Solutions

Marketing & Strategy

HMA Customised Services

Strategy|Project Management|Market Research|Brand Development

Marketing & Strategy

Strategy|Project Management|Market Research|Brand Development

Marketing Automation Solutions

Marketing Automation

Content Creation & Optimisation|Sales collateral |E mail|Social media|CRM

Sales Planning & Training Solutions

Sales Planning & Training

Sales Management|Plan Creation|Customised Training|S&M Alignment

Contact Us

Contact Us

Contact Us

To find out more about the HMA training courses or our consulting services, please feel free to contact us.

To find out more about the HMA training courses or our consulting services, please feel free to contact us.