Marketing & Strategy Solutiobs

HMA Business Training Courses

I have seen significant changes to all aspects of sales and marketing caused by the digital transformation of B2B customer buying behaviour and the sales process. Anyone generating revenue for their company today has to be an expert in all aspects of sales and marketing and if you are going to be successful, I recommend that you learn these skills sets as soon as you can and I can help you.

1. Master B2B Newsletters: Create Engaging Content that Converts
In 5 modules we explain how the subscription business model may benefit your business, what you need to set up to launch the service, how to grow it, what are the issues and how to solve them, and how you can use AI to enhance it and predict the future.
5 Modules:
1. What is a subscription model & how may it benefit your business
2. What do you need to put in place to launch a subscription model
3. What are the key strategies required to build a successful model
4. What are the most common issues and how to solve them?
5. What role does AI play in enhancing a subscription service?

Each module comes with course notes and a quiz.
Published by Udemy - to see the video introduction click here
Published by Tutorialspoint - to see the video introduction click here

2. Subscription Models & AI - A Complete Guide to Boosting Revenues
We define the concept and explain how the subscription business model may benefit your business, what you need to set up to launch the service, how to grow it, what are the issues and how to solve them, and how you can use AI to enhance it and predict the future.
5 modules:
1. What is a subscription model & how may it benefit your business
2. What do you need to put in place to launch a subscription model
3. What are the key strategies required to build a successful model
4. What are the most common issues and how to solve them?
5. What role does AI play in enhancing a subscription service?

Each module comes with course notes and a quiz.
Published by Udemy - to see the video introduction click here

3. Mastering B2B SEO and Content Marketing: A Practical Guide to Driving Leads & Revenue.

Struggling to generate high-quality B2B leads through SEO and content?

Did you know 89% of B2B buyers research online before making a purchase?

This comprehensive course gives you the exact strategies to attract, engage, and convert your ideal B2B audience—driving measurable revenue growth.

Across 7 actionable modules, you’ll learn:

1. The foundations of B2B SEO and how it differs from B2C
2. How to unlock high-intent keywords that convert decision-makers
3. Content frameworks that build trust and drive conversions
4. On-page SEO tactics to boost rankings and lead generation
5. Proven link-building strategies to establish authority
6. How to track performance and optimize for maximum ROI
7. Scaling your strategy for long-term growth (Module 7)

Each module comes with course notes and Actionable Takeaways, which are specific tasks that learners can immediately apply to their own business.

Enroll now and start turning SEO and content into your most powerful lead generation engine.

Published by Udemy - to see the video introduction click here

Who is Don Rider?
Expert B2B Marketing Strategist & Digital Transformation Leader

As a seasoned B2B marketing, sales, and business growth expert based in Hong Kong, I bring decades of hands-on experience helping multinational corporations, mid-cap firms, SMEs, and startups drive revenue through cutting-edge digital marketing and strategic consulting.

My career began as a trainee, and through relentless execution and leadership, I ascended to executive roles—including Sales & Marketing Director, Chief Marketing Officer (CMO), and Chief Operating Officer (COO)—where I spearheaded revenue-generating divisions and led digital transformation initiatives across Asia.

Today, as the founder of HM Associates, I help businesses future-proof their growth by leveraging data-driven marketing strategies, sales optimization, and digital innovation. Having been at the forefront of the digital revolution since its early days, I specialize in bridging the gap between traditional business models and modern, tech-powered strategies—delivering measurable results in competitive markets.

When I’m not consulting or teaching, I’m passionate about empowering professionals and entrepreneurs with actionable insights to scale their businesses efficiently.

Who is Don Rider?
Expert B2B Marketing Strategist & Digital Transformation Leader

As a seasoned B2B marketing, sales, and business growth expert based in Hong Kong, I bring decades of hands-on experience helping multinational corporations, mid-cap firms, SMEs, and startups drive revenue through cutting-edge digital marketing and strategic consulting.

Today, as the founder of HM Associates, I help businesses future-proof their growth by leveraging data-driven marketing strategies, sales optimization, and digital innovation.

I specialize in bridging the gap between traditional business models and modern, tech-powered strategies.

When I’m not consulting or teaching, I’m passionate about empowering professionals and entrepreneurs with actionable insights to scale their businesses efficiently.

If you have any questions or suggestions, please feel free to contact me directly either through my website https://hmassocs.com/ or through the Udemy channel who publish my courses

Published by Udemy and Tutorialspoint

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